By the late 1980s, the new management under Leif Östling (1989) outlined a new strategy for global expansion, and took radical action to come to terms with production. The entire production system was reformed, involving leadership principles and an empowered workforce. This yielded a new company spirit with a set of strong core values – Customer first, Respect for the individual and Quality. “Eliminating waste” became a catch phrase. Waste means unnecessary work, storage, material or time, as well as all forms of environmental pollution. In this way, continuously improving work processes became part of daily work.